Target audiences for horror films are usually people aged between 15-25 as horror films are given the age rating of 15 or 18.
From researching I have found out that the primary audience are males aged between 15-25 are most likely to watch horror films. The secondary audience is dating couples.
But also it is targeted at teenagers and young adults who want an adrenaline rush from being scared or who just like watching horror films.
Horror films target audience differ from the amount of gore or explicit scenes/ language that are used within the films. However this may change from the classification the BBFC may give the films.
Directors aim to get a classification of 15 to have a wider range of audience however some films are classified to be an 18.
"Many horror films are rated 15. At 15 there can be strong threat and menace (as long as it is not sadistic or sexualised), although the strongest gory images are unlikely to be acceptable."-BBFC
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